Fisker Car's Story

Fisker was born when founders Henrik Fisker and Bernhard Koehler surveyed the existing automotive landscape and found it built upon history, a history that was defined by limitations. 

Henrik Fisker and Bernhard Koehler, who share over 51 years of combined experience in the automotive world, decided to forge a new and radical perspective on what is possible in the automotive world. They concluded that reinvention is no substitute for a fresh start so they started with a clean sheet of paper.

 In 2007, they founded Fisker Automotive, a true automobile manufacturer which introduced the world's first premium hybrid electric vehicle, the Fisker Karma. 

An American company, the orange and blue in the Fisker logo represent a California sunset over the Pacific Ocean. The vertical bars represent the designer's pen (Henrik Fisker) and the creator's tools (Bernhard Koehler).